CPQ Seminar


Uncover the Value of CPQ

Breakfast Session


We are delighted to extend an invitation to you for our upcoming CPQ Events in Århus,
June 13th from 09:00-11:00 at Moesgaard Museum, Moesgård Allé 15, 8270 Højbjerg.


NB: There will be a maximum of 25 spots for each event.


As specialized advisers in the intersection between commercial excellence and modern technology application, we see an increased demand for, and value realization from, utilizing CPQ to increase governance, efficiency, transparency, and coherency in the part of the commercial processes across product-/service configuration, pricing, quoting, and contracting. In addition, experience over the later years proves, that days are over where CPQ was exclusively for complex product configuration, only relevant for few companies or difficult to implement and succeed with.


Hence, we are inviting for two exclusive morning sessions with focus on why and how to harvest value from CPQ.

We will do this in close collaboration with some of our customers that have successfully implemented CPQ and are already harvesting value from it, and hence can put words on their experiences.

Join us for an inspirational session and an enjoyable breakfast before beginning your day, in the lovely surroundings of Moesgaard Museum or Tuborg Havnepark.



  1. Why CPQ Matters: Understanding the Significance of CPQ in Modern Business
  2. The Basics of CPQ: Learn the ABCs of Configure, Price, Quote
  3. CPQ Benefits: How CPQ Can Revolutionize Your Business
  4. Case Presentation: Real-life examples of successful CPQ implementation
  5. CPQ Implementation: Strategies for Successful Implementation and Adoption
  6. Q&A Session: Your Chance to Ask CPQ Experts Anything


Guest Speaker & Customer Case:
Svend Christensen, M&J Recycling

More than 160 years in the heavyweight class and continues to improve:

M&J Recycling – the former Metso Waste Recycling – specialize in the design and manufacture of industrial waste shredders. With more than 1,000 installations worldwide and with continued focus on R&D innovation, M&J Recycling are one of the world’s leading suppliers of industrial waste shredders for the recycling industry. Since the carve-out from Metso Cooperation back in 2021, DynaCap has been advising M&J with design, optimization, and establishment of their stand-alone global Sales and Service operations, including a global CPQ solution.

Svend has been successfully heading the design, implementation, and roll-out of a global CPQ solution and will be sharing insights from M&J’s CPQ journey. And if working with Svend for a year has taught us anything, it is his ability to cut through the noise and tell his honest experience.


Please note

This event is open to anyone interested in CPQ, while the presentation and case study are specifically targeted towards leaders, decision-makers, and relevant stakeholders.


Please sign up below to secure your spot

Shortly after registering, you will receive a confirmation email with a meeting invitation attached. We look forward to spending the morning with you and sharing valuable insights into the world of CPQ. If you have any questions, please do not hesitate to reach out to Jakob Feldborg at jf@dynacap.dk.


We look forward to seeing you there!

Best regards,